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Direct Mail: Consumer Services Direct Mail: Self-Promotion to the Consumer Direct Mail: Self-Promotion to the Trade Direct Response Direct Response: Business to Business Services Direct Response: Consumer Products Direct Response: Consumer Services Direct Response: Self-Promotion to the Consumer Direct Response: Self-Promotion to the Trade Direction Display / Place-based Media Display / Point of Purchase Support Display/Point of Purchase Editing Educational / Non-profit / Charity Educational Institutions Educational Institutions (Schools/Learning Centers) Educational Institutions (Schools/Learning Centers, etc Educational/Non-Profit Educational/Non-Profit Email Email Marketing / Newsletters Emails & E-cards Entertainment Entertainment & Event Promotion Entertainment / Recreational Entertainment Promo Entertainment Promotion Entertainment Promotion (Movies/Theaters/Cultural/Sport Entertainment Promotion (Movies/Theaters/Cultural/Sporting Events, etc.) Entertainment Promotion (Movies/Theaters/Cultural/Sports Events, etc.) Entertainment Promotion (movies/theatre/cultural inst) Entertainment Promotion (Theaters/Sport Events/Lotto) Entertainment/Recreational Environment Issues Environmental Issues Event - Nightlife Marketing Event / Nightlife Marketing Event / Trade Show Event Management Event Promotion Event Promotions Event/Nightlife Marketing Events Events / Trade Shows Events Marketing Exhibitions & Live Events Fictional Program, Series or Film Dedicated to a Product or Brand Film Financial & Investment Services Financial / Investment Services Financial Services Financial Services (Banks/Insurance etc.) Financial Services (banks/insurance/investment firms) Financial Services (Banks/Insurance/Investment Firms, e Financial Services (Banks/Insurance/Investment Firms, etc.) Flyers Foods Foods/Snacks/Confections Games Gaming Gay/Lesbian Advertising Guerilla Advertising Guerrilla Guerrilla Advertising Guerrilla Marketing: Indoor Guerrilla Marketing: Motion 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Interactive Tools Interactive Tools Interactive Tools (widgets, screensavers, etc.) Interactive: Animation Interactive: Art Direction Interactive: Copywriting Interactive: Humor Interactive: Navigation Interactive: Rich Media Interactive: Sound Design Interface & Navigation Internal Communications Internal Use Jump Pages Legal Graffitti/ Mural Logo - Trademark Logos Low Budge Spots (Under $35,000) Low Budget Low Budget (Under $35,000) Low Budget (Under $35.000) Low Budget Spots Low-budget Luxury Products Magazine Magazine/Newspaper Advertisement Mailings Marketing Effectiveness Media / Entertainment Media Promotion Media Promotion Broadcast Media Promotion: Print Media Promotion: Broadcast Media Promotion: Broadcast (radio/TV/cable/internet) Media Promotion: Broadcast (TV/Radio/Cable) Media Promotion: Broadcast (TV/Radio/Cable/Web) Media Promotion: Print Media Promotion: Print (Magazine/Newspaper) Media/Entertainment Medical Products Medical Products (incl. pharmaceuticals) Medical Services Medical Services (incl. healthcare) Microsite Mixed Media Campaigns Mixed Media Promotions Campaign Mobile Mobile Apps / Interactive Tools Mobile Billboards Mobile/cellular/hand-held device Motion Marketing Motion/Mobile Marketing Motion/Mobile Marketing (Moving Display) Music Music/Sound Design Music: Arrangements Music: Original National Navigation New Arrangement of a Popular Theme New Arrangements of Popular Themes New Product / Service Launch New Product/Service launch Newspaper Non-fiction Program, Series or Film Dedicated to a Product or Brand Offline Olympic Theme Sponsorship Olympic Theme/Sponsorship Olympic-Themed Online Online Ad (Banner/Pop-up etc.) Online Advertising Campaign Original Music Original Music: Lyrics Original Music: Score Other Other (a category will be chosen by NYF) Outdoor Outdoor (Posters & Billboards) Outdoor/Transit/Posters Advertisement Outdoor: Art Direction Outdoor: Humor Outdoor: Illustration Outdoor: Photography Outdoor: Typography Overall Design Overall Website Design Own Brands Package Design: Beverages: Alcoholic Package Design: Beverages: Non-Alcoholic Package Design: Cosmetics Package Design: Foods Package Design: Home / Pet Products Package Design: Recreational / Sporting Goods / Games Performance Permanent Retail Personal / Leisure Products Personal Development & Safety Personal Items Personal Products Personal Products (Pens/Watches/Mobile Phones/PDA's/Cam Personal Products (Pens/Watches/Mobile Phones/PDAs/Cam Personal Products (Pens/Watches/Mobile Phones/PDAs/Cameras, etc.) Personal Products (Pens/Watches/Mobile Phones/PDA’s/Cam Personal Products (Watches/Mobile Phones/PDAs/Cameras) Personal Products (Watches/Mobile Phones/PDA’s/Cameras) Personal/Leisure Products Personal/Leisure Products (incl. tobacco/luxury items) Pharmaceutical Philanthropic Appeals Philanthropic Appeals (Financial Support etc.) Philanthropic Appeals (Financial Support, etc.) Photography Photography (Print/Outdoor) Place Based Media Place Based Media Place-Based Media Point of Sale Political Advertisements Political Advertising Political/Government Politics & Government Politics / Government Pop-up Lounge Pop-up Lounge Pop-ups Portable Electronics Portable Electronics (incl. cell phones/PDAs) Posters Pre-Printed Insert Print Print (Magazine & Newspaper) Print or Outdoor Print: Art Direction Print: Copywriting Print: Illustration Print: Photography Product Product Advertising Product Launch Product Placement Product/Brand Label Production Value Professional Products & Services Professional Services Professional Services (Doctors/Hospitals/Lawyers/Real E Professional Services (Doctors/Hospitals/Lawyers/Real Estate, etc) Professional Services (Doctors/Hospitals/Lawyers/Real Estate, etc.) Professional Services (Hospitals/Lawyers etc..) Professional Services (incl. real estate/law firms) Promotion of Peace & Human Rights Promotion of Peace / Human Rights Promotion of Peace/Human Rights Promotion of Peace/Human Rights (Minority Issues/Religi Promotion of Peace/Human Rights (Minority Issues/Religious Issues, etc.) Promotional Items Promotional Marketing Promotional Stamps Promotions Marketing: Consumer Promotion Promotions Marketing: Display/Point of Purchase Support Promotions Marketing: Image Awareness/Enhancement Promotions Marketing: Other Promotions Marketing: Special Events Promotions Marketing: Sponsorship Promotions Marketing: Trade Promotion PSA: Civic / Social Education PSA: Environmental Issues PSA: Health & Hygiene PSA: Personal Development & Safety PSA: Philanthropic Appeals PSA: Promotion of Peace & Human Rights Public Affairs Public Art & Commerce Public Service Public Service / Non-profit Public Service Announcements Public Service/Non-Profit Public Spaces Publications & Business Communications Publications & Media Publishing Radio Radio: Copywriting Radio: Humor Radio: Original Music Radio: Sound Design Recreation / Sporting Goods & Services Recreation/Sporting Goods & Services Recreational Recreational (Televisions/Radios/Games etc.) Recreational (Televisions/Radios/Games/Toys/Sports Equi Recreational (Televisions/Radios/Games/Toys/Sports Equipment) Recreational (Televisions/Radios/Games/Toys/Sports Equipment, etc.) Restaurants Restaurants & Foods Restaurants & Retail Foods Restaurants (Fast Food, etc.) Retail Retail Food Retail Food (incl. fast food/restaurant) Retail Store Retail Stores Retail Stores (Department/Specialty/Supermarket etc.) Retail Stores (Department/Specialty/Supermarket, etc.) Retail Stores (incl. department/specialty Retail: Own Brand Retail: Own Brands Rich Media Rich Media Banners Script Script/Copywriting Search Marketing Strategy Second Screens Self promotion Self Promotion/Consumer Self Promotion/Trade Self Promotions/Consumer Self Promotions/Trade Self-Promotion to the Consumer Self-Promotion to the Trade Service Service Advertising Shopping Bags Short Spots (10-15 second) Short Spots (Under 10 seconds) Simple Banners (links only, no rich media) SMS (Short Message Service) Snacks & Sweets Social Media Social Media & Viral Marketing Social Network Social Network Software/Electronics Sound Design Special Editions & Promotional Packaging Special Effects Special Events Specialty Advertising Specialty Advertising: Business to Business Specialty Advertising: Consumer Specialty Advertising: Internal Use Sponsorship Sponsorship Integration Sporting Events Spots longer than 120 seconds Station Produced Station Produced (Radio) Stationary Stationery Street Teams Structural Innovation Telecommunication Services Telecommunication Services (Phone Company/Internet/Cabl Telecommunication Services (Phone Company/Internet/Cable, etc.) Telecommunication Services (Phone/Internet/Cable etc.) Telecommunication Services (Phone/Internet/Cable, etc.) Telecommunications Telecommunications Services Television Television: Acting Television: Animation Cel Television: Animation Computer Television: Art Direction Television: Cinematography Television: Copywriting Television: Direction Television: Editing Television: Humor Television: New Arrangements of Popular Musical Themes Television: Original Music Television: Sound Design Television: Special Effects Temporary Retail The World's Best Idea Tobacco Products Training Transit Transportation Transportation / Travel / Tourism Transportation/Travel/Tourism Transportation/Travel/Tourism (Metro/Airline etc.) Transportation/Travel/Tourism (Metro/Airline/Hotel/Reso Transportation/Travel/Tourism (Metro/Airline/Hotel/Resort, etc.) Travel, Tourism & Leisure Travel/Tourism TV & Cinema TV/Cinema Typography Use of a CD-ROM Use of a Website / Microsite Use of Alternative Media Use of Cinema Use of Event Marketing Use of Guerrilla Marketing Use of Innovative Media Use of Magazine Use of Medium Use of Mobile Consumer Use of Music / Sound Use of Newspaper Use of Online Advertising Use of Outdoor Use of Radio Use of Rich Media Use of Sound Use of the Internet Use of TV Use of Viral Advertising Use of Viral Marketing User Experience User-generated Content Utilities Utilities (incl. water/gas/electric) Video Video Projections Video Projections Viral Marketing Mobile Visual Effects Web Applications / Interactive Tools Web BannerAds-Rich Media Web BannerAds-Simple Web/Applications Webisode Webisode Webisodes Website Website, Microsite, or Banner Websites Word of Mouth Buzz/Viral Word of Mouth/Buzz World Cup Tournament Wrap-arounds
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