New York, September 25, 2006: That "gasping" noise you are probably hearing is that of top advertising executives around the world exhaling, after waiting for weeks with bated breathe to hear the news: The New York festivals (NYf) is proud to announce the Grand Award winners of the 2006 World's Best Advertising.
The World's Best Advertising celebrates the World's Best Work™ in advertising in all media: TV, Cinema, Radio, Design, Print, and Outdoor Advertising.
The winners of this year's Grand Awards were also some of the biggest overall winners throughout the competition.
Two Grand Awards were given in the category of "Public Service Advertising." In the print category, Oglivy Beijing takes honors for their work entitled "Make a Stand" for the WWF - a photographic campaign in the heart of a business district in Beijing, where passers-by could place themselves in between large photographs of animals and hunters, with bullet holes on the canvasses surrounding the animals. Savaglio TBWA in Buenos Aires received the award in television for "The Truth" for Recrear. This was a clever political advertisement which, by reading each line of verse in reverse order, turns the message of the text from a negative one, to one of hope.
The "Best Campaign" was awarded to Leo Burnett in Chicago for their TV campaign for Altoids, portraying a lost tribe of people capable of enduring great pain - and being able to withstand the potency of Altoids mints!
The Grand Award for "Best Website/Online Advertising" went to Forsman & Bodenfors in Gothenburg, Sweden for their entry "Dream Kitchens for Everyone" for Ikea, with humorous photographs of people in their kitchens; in one, a man is trying to catch a falling wine bottle; in another, there is a group of people hiding with a birthday cake (candles lit and all) on the other side of a kitchen counter as a man, unaware of their presence, looks on.
Germany had three Grand winners. The "Best Guerilla Marketing/Alternative Media" Grand Award went to OgilvyInteractive Worldwide for "Cisco Boom" (Cisco Systems IP-Communication Solutions), featuring "the world's first voice-controlled, online football game." DDB Germany in Berlin won the Grand Award for Art Direction for their piece, "Short Vehicles: Overtake Faster," a Volkswagen print ad showing a compact, blue, minivan with antennae, apparently moving at high speed along the highway. Strichpunkt won the Grand Award for "Design" with "Programs: Schauspiel Stuttgart" for the Staatstheater Stuttgart - with their clever storybook style theater programs.
A second "Design" Grand award went to Equus Design Consultants Private Limited in Singapore for their work for International Enterprise Singapore, entitled, "IESingapore Printing-in-Singapore Brochure."
The Grand Award for "Billboard" advertising went to the Chilean agency Ogilvy & Mather in Santiago. Their print ad for Lego features a shot of what appears to be a life-size building in a residential neighborhood, constructed with white Legos, bearing the Lego logo on the side.
George Patters Y&R in Melbourne, Australia won a Grand for "Best Commercial" for their "Big Ad" for Carlton Draught. This ad shows massive crowds of men in various colored robes, running as if going off to battle in the hills, making what is indeed a "big" ad, creating a gigantic formation of a bottle of Carlton Draught being consumed by a giant human. It truly has to be seen to be believed.
The Grand Award for "Magazine" advertising went to Del Campo Nazca Saatchi & Saatchi in Argentina, for their piece, "Kangaroos Have Arrived" for the Buenos Aires Zoo. Strangely, it features the close-up of a smirking orangutan… with a black eye.
Finally, London-based agency MJZ won the Grand Award for "Best Creative/Production Achievement" for the Sony Bravia campaign, "Balls." In this television spot, there is what looks like a massive rainfall of bouncing rubber balls of every color descending upon a quiet, hilly neighborhood.
Presentation of the Grand Awards will take place during the informal, evening cocktail parties at the Inspiration Festival (if), sponsored by New York festivals. Taking place September 25-27, during Advertising Week in New York City, this innovative conference features 35 unique if speakers at an exclusive venue each day. The complete schedule of events can be found by clicking here.
View the International Advertising Winners
About New York Festivals
The 49-year-old New York Festivals (NYF) produces six annual international awards competitions including Film & Video, Television Programming and Promotions, Radio Programming and Promotions, Television and Radio Advertising, Design, Print & Outdoor Advertising, and Interactive Media. Entries for each competition are judged both in the United States and overseas by panels of peers in their respective industries. Founded in 1957, the Manhattan-based NYF now has representation in 62 countries. For more information about NYF, visit www.newyorkfestivals.com.
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